Trust and global reach

Ameriabank is involved in one way or another in all major corporate projects in Armenia. At the same time, the bank considers micro, small and medium-sized enterprises to be the core of the Armenian economy. With a loan portfolio of approximately US$4.5 billion, Ameriabank is an important player in the Armenian financial system. As the largest lender in Armenia, with a developed digital infrastructure and risk management system, Ameriabank is a reliable partner for many Diaspora Armenians who choose to keep their savings and invest in Armenia. Chairman of the Directorate-General Director Artak Anesyan spoke about the path to the formation of the bank. - How did Ameriabank become one of the leading financial institutions in Armenia? “Ameriabank is not just a business, it is an environment built around people,” noted Mr. Anesyan. From the very beginning, we have differentiated ourselves by putting customers at the center of everything we do. We were one of the first in Armenia to introduce a truly client-oriented approach to banking. The essence of this approach was the ability to listen carefully to customers, understand their real needs, identify pain points and develop products and services taking into account the information received. Over time, this approach evolved into a focus on digitalization. We started investing quite early in omnichannel distribution, digital products and ecosystem development to make banking services seamless and accessible. For us, digital banking is not just about increasing efficiency, it is a tool for ensuring inclusivity and inclusion. Today, digital solutions allow us to serve clients throughout Armenia and abroad, including representatives of the diaspora and international investors. Despite the fact that we serve more than 30% of the adult population of Armenia (over 15 years old), we have only 28 branches, which indicates the wide availability of our digital services throughout the country.